What dealers are responsible for — and what addy handles — when launching an offering through the addy platform.
👋 Welcome, Dealers!
If you’re an exempt market dealer (EMD) planning to issue your own investment card through addy, this guide walks you through exactly what you’re responsible for — and what the addy team will handle. Let’s break it down step-by-step so your raise goes live smoothly, stays compliant, and gets in front of the right members.
✅ What You (The Dealer) Are Responsible For
You’re the dealer of record, so you own the regulatory and compliance functions. That means:
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Creating and configuring your Card: This is the virtual wallet investors will use to fund investments and receive distributions.
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Approving the Issuer’s offering documentation: All offering docs must be reviewed and approved by you.
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Conducting all due diligence: This includes Know Your Product (KYP), Know Your Client (KYC), and suitability reviews.
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Providing a Due Diligence Summary: You must send a written summary to addy Dealer explaining what due diligence was completed.
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Reviewing and signing off on all marketing materials: Social posts, emails, Discord posts — they all need your approval before they go out.
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Custody of investor funds: Investor funds land directly in your trust account — not addy’s.
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Closing the deal: You trigger the closing once all conditions are met and funds are ready to move to the issuer.
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Interacting with investors: You’re the point of contact for suitability questions, compliance inquiries, and anything deal-specific.
💼 What addy Will Do
We’re your tech and support layer. Here’s what we take care of:
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Setup support: We’ll help configure your Card and make sure your issuer’s offering is displayed properly on the platform.
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Document upload and implementation: Once you’ve signed off, we’ll upload offering docs and configure the subscription flow.
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Email, Discord, and in-app comms: We’ll send or post your approved messages — but we won’t draft or approve them.
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Platform features: Our software enforces permissions, encryption, and audit trails. We keep the tech running smoothly.
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Member support: We help members with account setup, wallet troubleshooting, and technical issues.
📣 Marketing & Communications
All marketing messages must be:
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100% based on the offering documents
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Delivered via addy channels (email, Discord, platform) once approved
We’ll never edit or rewrite your materials — just format and post them once you’ve given the green light.
💡 Before You Go Live
Before your raise can launch on the addy platform, make sure you’ve completed:
✅ Due diligence on the deal
✅ Offering documents reviewed and finalized
✅ Marketing materials reviewed and approved
✅ addy Business account created
✅ Card configured (funding methods, contribution limits, settlement rules)
✅ Due Diligence Summary submitted to addy Dealer
Once all that’s done, we’ll help make it live.
🏁 After Launch
During the raise, you’re expected to:
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Stay active in the dedicated Discord channel
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Respond to investor questions (addy won’t comment on investment terms)
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Review and approve any live updates before they’re sent out
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Handle any investor withdrawals, cancellations, or exceptions
❓Got Questions?
If you need help with platform setup, document uploads, or investor account issues — we’re here.
If you need help with due diligence, compliance, or suitability — that’s on you as the dealer.
Let’s get your raise live, clean, and compliant 🚀