🧠 Getting Your Investment Live on addy as a Third-Party Dealer

What dealers are responsible for — and what addy handles — when launching an offering through the addy platform.

👋 Welcome, Dealers!

If you’re an exempt market dealer (EMD) planning to issue your own investment card through addy, this guide walks you through exactly what you’re responsible for — and what the addy team will handle. Let’s break it down step-by-step so your raise goes live smoothly, stays compliant, and gets in front of the right members.

✅ What You (The Dealer) Are Responsible For

You’re the dealer of record, so you own the regulatory and compliance functions. That means:

  • Creating and configuring your Card: This is the virtual wallet investors will use to fund investments and receive distributions.

  • Approving the Issuer’s offering documentation: All offering docs must be reviewed and approved by you.

  • Conducting all due diligence: This includes Know Your Product (KYP), Know Your Client (KYC), and suitability reviews.

  • Providing a Due Diligence Summary: You must send a written summary to addy Dealer explaining what due diligence was completed.

  • Reviewing and signing off on all marketing materials: Social posts, emails, Discord posts — they all need your approval before they go out.

  • Custody of investor funds: Investor funds land directly in your trust account — not addy’s.

  • Closing the deal: You trigger the closing once all conditions are met and funds are ready to move to the issuer.

  • Interacting with investors: You’re the point of contact for suitability questions, compliance inquiries, and anything deal-specific.

💼 What addy Will Do

We’re your tech and support layer. Here’s what we take care of:

  • Setup support: We’ll help configure your Card and make sure your issuer’s offering is displayed properly on the platform.

  • Document upload and implementation: Once you’ve signed off, we’ll upload offering docs and configure the subscription flow.

  • Email, Discord, and in-app comms: We’ll send or post your approved messages — but we won’t draft or approve them.

  • Platform features: Our software enforces permissions, encryption, and audit trails. We keep the tech running smoothly.

  • Member support: We help members with account setup, wallet troubleshooting, and technical issues.

📣 Marketing & Communications

All marketing messages must be:

  • 100% based on the offering documents

  • Delivered via addy channels (email, Discord, platform) once approved

We’ll never edit or rewrite your materials — just format and post them once you’ve given the green light.

💡 Before You Go Live

Before your raise can launch on the addy platform, make sure you’ve completed:

✅ Due diligence on the deal

✅ Offering documents reviewed and finalized

✅ Marketing materials reviewed and approved

✅ addy Business account created

✅ Card configured (funding methods, contribution limits, settlement rules)

✅ Due Diligence Summary submitted to addy Dealer

 

Once all that’s done, we’ll help make it live.

 

🏁 After Launch

During the raise, you’re expected to:

  • Stay active in the dedicated Discord channel

  • Respond to investor questions (addy won’t comment on investment terms)

  • Review and approve any live updates before they’re sent out

  • Handle any investor withdrawals, cancellations, or exceptions

❓Got Questions?

If you need help with platform setup, document uploads, or investor account issues — we’re here.

If you need help with due diligence, compliance, or suitability — that’s on you as the dealer.

 

Let’s get your raise live, clean, and compliant 🚀